Ashton Coates

The marketing landscape in 2025 is defined by a delicate balance: delivering hyper-personalised experiences while fiercely protecting customer privacy. As third-party cookies fade into history and data regulations tighten, Ashton Coates, a respected authority in AI...

The world of search is undergoing a radical transformation. In 2025, artificial intelligence (AI) is not only powering how people search, but also how brands are discovered. Ashton Coates, a leading expert in AI-driven marketing, believes that understanding and...

In 2025, the marketing landscape is being reshaped by a new wave of artificial intelligence: multimodal AI. This technology, which can process and generate content across text, images, audio, and video, is unlocking unprecedented creative possibilities for brands....

In 2025, the way brands communicate with customers has undergone a seismic shift. At the heart of this transformation are AI-powered chatbots and conversational marketing platforms, which are redefining what it means to deliver fast, personalised, and meaningful...

In 2025, the marketing world is witnessing a profound shift as virtual and synthetic influencers—powered by artificial intelligence—move from novelty to mainstream. Ashton Coates, a recognised authority on AI-driven branding, believes these digital personalities are...

The digital landscape is evolving at breakneck speed, and nowhere is this more apparent than in the realm of video marketing. In 2025, artificial intelligence (AI) is not just a supporting act—it’s centre stage, transforming how brands create, personalise, and...